Marketing (BM3021) Case Study Essay Example

Marketing (BM3021) Case Study Essay Example Marketing (BM3021) Case Study Essay Marketing (BM3021) Case Study Essay Marketing (BM3021) Case Study Laura Ashley Marketing 1. How did Laura Ashley brand position as a product, company, country and a person? The use of brands is very important in modern market systems, it is usually a name or logo which differentiates the product from competitors as well as being something consumerswill recognise and buy again (loyalty).The brand Laura Ashley has always been a central part of the companies strategy. What did people expect from Laura Ashley?: a product that was floral, traditional, feminine, quality andstood the test of time, a product with a clear identity and character. It was Lauras ability to take old (often Victorian) designs and bring them into a modern idiom that caused the initial success. This all changed during the 90s when new fabrics and styles were used, and the brand was put on a diverse range of products. The brand image set by Laura Ashley as a company was complex and appealed to many types of people.It was a business that promoted strong, genuine, traditional family values, this was an excellent promotion tool. Laura convinced herself that the business was not merely a family business, It was her family. Anne Sebba, even by the late 90s a third of all shares were still controlled by Sir Bernard Ashley himself. The fact that the company started off as a local factory selling to only a few stores in London is appealing to the more patriotic clientele.Also then, we can refer to the retailing methodology that this company used, which was not reliant upon advertising.The retailer;s brand image was created through store ambience, and an overall enjoyable shopping experience.This would reflect also upon Laura herself in terms of her personal image and branding.Perhaps the larger stores in America were less successful due to a lacking in these departments, (the high staff turnover in the late 90s ).

Second Grade Math Worksheets

Second Grade Math Worksheets The following 2nd grade math worksheets address the basic concepts taught in the second grade. Concepts addressed include: money, addition, subtractions, word problems, subtraction and telling time. You will need the Adobe reader for the following worksheets. 2nd Grade Word ProblemsAddition - 2 more than.Ten MoreHundreds Chart ActivitiesCounting by 5 WorksheetsAdding DoublesAdding 5 more than.Mixed addition.Mixed addition.Mystery boxes.Number Sentences to 20.Addition: vertically.2 Digit Adding With Regrouping3 Digit Addition - No RegroupingWord Problems.More Word Problems.Basic Subtraction FactsSubtraction Facts with Missing Blanks2 Digit Subtraction - no regroupingBeginning FractionsCounting US coins to 50 centsShow the Money AmountsCounting Canadian coins to 50 centsTelling Time WorksheetsI Have, Who Has Math Game   Second-grade worksheets have been created to emphasize understanding of the concept and should not be used in isolation to teach a concept. Each concept should be taught using math manipulatives and many concrete experiences. For instance, when teaching subtraction, use cereal, coins, jelly beans and provide many experiences with physically moving the objects and printing the number sentence (8 - 3 5). Then move to the worksheets. For word problems, students/learners should have an understanding of the computations required and then exposure to word problems are necessary to ensure they can use the computation in authentic situations.    When beginning fractions, many experiences with pizzas, fraction bars and circles should be used to ensure understanding. Fractions have two components for understanding, parts of a set (eggs, rows in gardens) and parts of the whole (pizza, chocolate bars etc.)   I have, who has, is a fun game to enhance learning.